The Value a Creative Asset Library Provides for OEMs and Dealers

As the landscape of inventory management evolves, both OEMs and dealers are realizing the importance of a strong asset library. Managing distressed stock and moving inventory efficiently is no longer just about having the right products—it’s about using data effectively and acting quickly. Here’s how optimizing your asset library can make all the difference.

First, What is an Asset Library?

• Product overview 
• Product features and details
• Product and lifestyle photography
• Product and lifestyle videography
• Product inventory data (what’s available and where it’s located)

A well-organized asset library is your go-to for any and all information that would be helpful for your customers in considering/buying your product, and everything an OEM and/or dealer can use to facilitate that buyer journey and sale. 

Working From the Same Library Takes You Miles Ahead

An asset library can be game-changing, as long as you don’t wall it away in a silo. To make the most of an asset library, OEMs and dealers need to work together, integrating their systems for better inventory visibility. When both sides have access to the same data, they can address distressed inventory more proactively, all while pulling from consistently branded and strategically chosen resources and materials. 

Whether it’s product photos, model details, or dealer location, syncing systems ensures everyone is on the same page, making it easier to identify which items need attention.

Use Your Asset Library to Automate Distressed Inventory Promotion

For OEMs with inventory all across the country or the globe, it can be difficult to spot distressed inventory quickly enough. That’s where automation comes in. 

By setting up triggers based on inventory age or sales data, OEMs can automatically launch marketing campaigns for products that have been sitting too long. For instance, if a vehicle reaches a certain number of days on the lot, the system can activate targeted paid media campaigns using pre-existing photos and details from the asset library. All without any need for extra effort or attention. 

Tools for Inventory and Asset Management

There’s no shortage of tech solutions that can help OEMs and dealers streamline their inventory processes. Enterprise resource planning (ERP) systems are popular choices for managing large amounts of data, while automation platforms can take care of routine tasks.

The Benefits of Real-Time Data Sharing

One of the biggest advantages of integrating systems and sharing data in real-time is the ability to respond quickly to market changes. Dealers can provide feedback to OEMs about what’s selling and what’s not, allowing for more strategic decisions on both sides. This constant exchange of information helps reduce distressed inventory faster, boost sales, and strengthen OEM-dealer relationships.

The Bottom Line: Efficient Asset Management Drives Results

A smart asset library is not a luxury; it’s a necessity for managing inventory efficiently. By integrating systems, automating processes, and sharing real-time data, OEMs and dealers can work smarter, not harder. As inventory management becomes more complex, investing in the right tools and strategies will give both sides the edge they need to stay competitive.

Want to hear more about how to optimize your asset library? Catch an episode of The Inventory, where Joe Mills and Dustin Clark dive into the details of leveraging tech to streamline inventory management for OEMs and dealers.