Lessons Learned from Season 1 of Scared Confident

Podcasting is the content channel of the moment. But is trendiness enough to make it a worthwhile endeavor for your own business to include a podcast as part of your marketing efforts? There has to be more.

What we learned from a season of podcasting

I sat down with our own Tiffany Sauder, president of Element Three, to talk about the first season of her podcast Scared Confident. Among other things, we discussed:

• What the Scared Confident concept is all about
• Why Tiffany chose podcasting as the medium for her message
• How the decision to make Tiffany the focus—rather than Element Three—came to be
• What Tiffany might do differently, knowing what she knows now
• Advice Tiffany has for business owners who aspire to podcasting
• Who should start a podcast for their business—and who shouldn't