Element Three Hires Industry Veteran Steven Hileman to Bolster Strategy

Leadership

CARMEL, Ind. (March 2025)Element Three, a full-service marketing agency that serves businesses with a distributed sales model, announced today that Steven Hileman has joined the firm as Vice President of Client Solutions. With nearly two decades of experience in the RV and outdoor recreation industries, Hileman will deepen Element Three’s capabilities in serving OEMs and their dealer networks.

Hileman brings a wealth of expertise in the distributed sales model and digital product innovation, built through leadership roles at industry-defining companies including Airstream, REV Recreation Group, and Roadpass Digital. At Element Three, he will be instrumental in developing service lines that support strategic client initiatives—such as product launches, co-op programs, and inventory-driven campaigns.

“Element Three has spent over a decade helping brands like Airstream, Newmar, Grand Design, Klipsch, and Model 1 get the most from their channel marketing efforts,” said Kyler Mason, CEO of Element Three. “Bringing Steven on board represents a major step forward in our strategy to serve manufacturers and their dealers even more effectively. His leadership and depth in the space will immediately strengthen how we partner with clients.”

Prior to joining Element Three, Hileman served as Vice President of Strategy & Business Development at Roadpass Digital, where he led strategic partnerships and marketing strategy. He also held senior marketing and communications roles at Airstream, where he helped lead connected product development and customer experience marketing.

“I’ve spent my career working at the intersection of marketing, technology, and the dealer network—and I was fortunate to be an Element Three client during my time at Airstream,” said Hileman. “I saw firsthand the strategic thinking and partnership this team brings. Joining Element Three feels like a natural fit, and I’m eager to help our clients achieve even greater success with innovative, results-driven strategies.”

Hileman is based in Ohio and will work in a hybrid capacity with Element Three’s Carmel, Indiana headquarters.

Element Three is a marketing agency build for businesses in the manufacturer-dealer business model—what we call B2B2X. We help organizations solve their most challenging go-to-market problems and get more from their channel marketing efforts.

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