Far more than just taking pictures

Model 1 had plenty of photos—but they were informal snapshots of vehicles taken in parking lots. While these images worked fine for some online listings, they weren’t helping enough to drive sales and move aging inventory. Frequently, dealers in B2B2X rely on great OEM assets to fill this void. But Model 1 can’t count on them, due to how much variability there is in final vehicles and use cases.

Creative library assets should be designed to have as long a shelf life as possible, while accounting for various applications, and considering how frequently they’ll be used.

Here’s what Model 1 was up against:

• Most of their images were basic product shots that didn’t showcase unique features.
• High-priority inventory (like hundreds of Class 3 electrified vans) were without professional photos or videos showing available upfits and features.
• They couldn’t rely solely on manufacturer (OEM) assets.
• The team needed assets that could work across different marketing executions – from email campaigns and social media to trade shows as well as online listings.
• There was opportunity to better help users in different trades see themselves in the vehicle.

Quick captures may work in a pinch, but to really showcase their vehicles in the proper light—one that reflected the quality of their brand and their salesmanship—Model 1 needed versatile, professional assets.

A strategic approach to asset creation

Instead of trying to photograph everything at once, we developed a smart, prioritized approach to building an asset library:

Quick wins first

• Used AI-assisted technology to create lifestyle imagery that could get Model 1 through their website launch
• Identified and organized all available OEM assets they had rights to use
• Created a system to track asset usage and avoid over-saturation

Focused production

• Started with their most urgent need: professional video and photography of EV inventory
• Created “walk-around” videos that showcased both product features and lifestyle elements
• Shot content that could work for multiple uses—from sales materials to digital ads

Educational content

• Developed comprehensive guides about commercial EVs to address customer concerns and enhance customer awareness about EV advantages
• Created supporting assets for each guide (infographics, social content, ads)
• Built a library of “evergreen” campaign materials that could run any time

Long-term planning

• Set up a schedule for regular, prioritized content creation
• Aligned asset creation with their business calendar and inventory needs
• Created guidelines for maintaining and updating the library over time

Flexible for now, built for the future

The project succeeded because it was both creative and strategic:

• Smart Prioritization: Instead of trying to do everything at once, we focused on their most pressing inventory needs
• Flexible Assets: Each photo or video shoot was planned to create multiple types of content
• Education First: We didn’t just show the vehicles—we helped customers understand them
• Future-Proof: The system we created could grow and adapt as their inventory changed

This is just the beginning for Model 1’s asset library. Together, we’re:

• Continuing to build out their product photography and videography across different vehicle categories
• Creating more educational content for specific vehicle types and use cases
• Training their internal team on asset creation and management
• Regularly reviewing assets to keep content fresh and aligned with inventory

A good asset library isn’t about having photos of everything—it’s about having the right assets at the right time to move inventory. By taking a strategic approach to what Model 1 needed and when they needed it, we helped transform their marketing from basic inventory shots to compelling content that actually drives sales.