Newmar dealers are experts at selling Newmar RVs; there’s no doubt about it. But even the experts need a jolt of inspiration now and then. That’s what Newmar’s annual meeting is designed to do: give dealers the first look at what’s new, what’s improved, and what they can offer their customers going into the new fiscal year. That in itself presents a unique challenge: how do you keep excitement and enthusiasm high, year after year? How do you continue to give dealers an edge in their market and their mindset?

If the customer is thinking about adventure and enjoying it right from the doorstep of their RV, it was our job to get Newmar dealers in the same mindset. And nothing says road trip adventure like America’s national parks. So we brought them to life, right there on the showroom floor. From signage to custom sculptures, we immersed dealers in an adventure-inspired experience that they could turn around and use to inspire their customers in the coming year.

Newmar had a banner turnout for their Dealer Meeting, and most importantly, got orders from their dealers to produce coaches throughout the 2023 model year. Dealers left the event with a sense of pride in their partnership with Newmar, a reinvigorated spirit to sell coaches, and a few pieces of swag: a hat, a backpack, and a keychain that allowed anyone access to the playlist that had played throughout the event. And with their own experience in mind, they were able to return home to their own customers, fully aware of the kinds of experiences they were creating by putting people inside a Newmar coach.