Lifestyle marketing made a lot of sense for Newmar. And rather than hire talent or look to influencers, they looked to the huge pool of current owners they had—and the wide variety of stories that already existed there. After a thorough search and interview process, we identified two owners who had stories that were unique, interesting, and had potential for incredible video storytelling. 

Since those first two stories, which we called The Adventurists and Passing Thru, we’ve added more: one with IndyCar team owner (and paraplegic) Sam Schmidt called On Track, and one that focused on cooking in a Newmar kitchen called Mise en Place. 

The goal with every story has been to showcase an interesting way that a Newmar owner is using their coach. Whether that’s four-by-fouring on famous Jeep trails or sitting trackside at an IndyCar race, Newmar Presents is about showcasing opportunity—something that both current and prospective customers can look at and aspire to in their own RV.

There’s also an interview where we hear from the owners, in their own words, exactly what they love about the lifestyle that owning a Newmar lets them experience. Combining the two creates a beautiful narrative that’s engaging and inspiring.

In addition to the video, we publish a long-form blog post that follows the same format as the video, but dives deeper into the owners’ stories. This is where we can talk more about the coaches, the experiences the owners have with Newmar, as well as some of their history that led them to Newmar in the first place.