Customer Journey Ownership in the Dealer Model
Understand the struggle for control of the customer journey in the distributed sales process, and how OEMs and Dealers can work together to create the best experience.
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Who's In Charge Here?
We compiled this report to show leaders in a distributed sales model how the push and pull for power in the distributed sales process causes tension, and how marketing technology can solve those gaps in lead handoff and qualification between OEMs and dealers.
Marketing Partners for Over a Decade
See how we worked alongside Newmar to form a new path for luxury RV marketing
Expertise should be shared.
What good is learning something if you don’t pass it on? You can tap into what we know right now – from trends to proven wins to personal growth – and you don’t have to give us a thing.
What Makes a Good Lead Management System
Expanding Beyond a Single Year-Long Offer for Manufacturers and Dealers
Why Brand Strategy is a CEO Responsibility
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