RESEARCH AND STRATEGY
Strategy is nothing unless it’s sound.
No more hoping, guessing OR shots in the dark.
To identify the best piece for each space in your growth puzzle, we start by uncovering your buyer’s journey. Then we use the data we gather to establish clearly defined battle plans. After all, strategy is about next steps, not stepping backward. Which is why it pays to pair with an agency that thinks like a growth strategist.
Strategy informs tactics, not the other way around. So while we focus on optimizing the tactics we employ, we’re most passionate about constructing strategies that solve the business challenges your executive team cares about most. Through coaching and counsel, we advise you from the perspective of a partner as invested in your bottom line as you are.
Mergers and Acquisitions
Brand architectures. Messaging strategies. Cultures. Infrastructure. When two or more organizations join together, there are a lot of components to redefine. We can simplify your role in the process, alleviating the pressure so that you and your team can focus on working together to better serve the customers you now share.
Go-to-Market Research and Planning
Whether you’re researching a new market, planning a product launch or trying to better understand your own backyard, identifying the forces that compel your audience to engage is a constantly evolving exercise. We use real audience data to present you with the go-to-market or pivoting strategy designed to expand your market share.
The more you know about your current customers, the easier it is to find future prospects, close deals and discover new value through a loyalty program or cross-selling strategy. Through industry research, surveys and digital tracking, we create target personas that provide a comprehensive look into what motivates your audience.
“Know your enemy, know yourself, and you should win a hundred battles without loss.” Competitive research is as old as Sun Tzu, but we’ve advanced the art to gain a larger view of your positioning compared to that of your competition. So that every step we take brings you one step closer to marketplace dominance.
Employee and Investor Research
We work with clients undergoing major transitions, uncovering the motivations of your internal stakeholders and crafting internal communications strategies that strengthen your organization’s collective bond.