The Marketing Technology Purchasing Guide

Determine a budget, build your martech stack, and buy for the right reasons.

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The Marketing Technology Purchasing Guide

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What’s in the Guide?

Chapter 1: Marketing’s Authority Over Technology

Chapter 2: Building the Right Marketing Technology Stack for Your Organization

Chapter 3: How to Determine Your Marketing Technology Budget

Chapter 4: Marketing Technology Purchasing Checklist

Chapter 1: Marketing’s Authority Over Technology

Chapter 2: Building the Right Marketing Technology Stack for Your Organization

Chapter 3: How to Determine Your Marketing Technology Budget

Chapter 4: Marketing Technology Purchasing Checklist

Purchase Your Marketing Technology With Confidence

As marketing leaders, it’s far past time for us to get in front of the technology challenges and opportunities that lie in front of us. But for many of us – specifically, those of us who aren’t already experts in technology – the journey forward can be an unfamiliar one, and it’s easy to feel unprepared.

That’s why we’ve compiled this guide to choosing, purchasing, and implementing the marketing technology solutions best suited to moving your organization’s revenue needle. We’ll walk you through the process step-by-step, from ensuring your marketing department has the proper authority over its technology procurement, to best practices in budgeting for technology, to strategies for making the right martech purchasing decisions.

As marketing leaders, it’s far past time for us to get in front of the technology challenges and opportunities that lie in front of us. But for many of us – specifically, those of us who aren’t already experts in technology – the journey forward can be an unfamiliar one, and it’s easy to feel unprepared.

That’s why we’ve compiled this guide to choosing, purchasing, and implementing the marketing technology solutions best suited to moving your organization’s revenue needle. We’ll walk you through the process step-by-step, from ensuring your marketing department has the proper authority over its technology procurement, to best practices in budgeting for technology, to strategies for making the right martech purchasing decisions.

2017 Marketing Toolkit

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