ABOUT THE WEBINAR
Your audience wants better content.
Most businesses are investing in content marketing, but not all are seeing results. That doesn’t mean content marketing doesn’t work—it means companies aren’t creating the kind of content people want to engage with.
In our webinar, Element Three CEO Tiffany Sauder talks with international keynote speaker and marketing expert Marcus Sheridan about content that makes an impact—for both your audience and company. They’ll discuss what most marketers get wrong, and real advice for creating great content.
What you’ll hear about.
- What people hate about content—and how to avoid the pitfalls of mediocre content
- How to identify the topics your audience cares about
- What kinds of content engage your audience most
- How to measure the success of your content marketing
- How to create a content culture at your own company
Scared Confident is a series of conversations on the pressure points that scare us enough to demand change in our lives, and what we learn about ourselves on the other side. It’s about overcoming paralyzing challenges in marketing, business, and life.
Your webinar speakers.
In late 2009, Sheridan started his sales, marketing, and personal development blog—The Sales Lion. Before merging with IMPACT, he grew its brand to be synonymous with inbound and content marketing excellence.
Today, Marcus is an international keynote speaker known for his unique ability to excite, engage, and motivate live audiences. He also works with hundreds of businesses, helping them to become the most trusted voice in their industry. He’s been featured in publications ranging from The New York Times to Content Marketing Institute and is the author of the book “They Ask, You Answer.”
Tiffany Sauder is the CEO of Element Three, a full-service marketing consultancy in Indianapolis. After taking over in 2006, she’s been named to IBJ’s 40 Under 40 list and transformed E3 from a small creative shop into one of the fastest-growing marketing consultancies in the Midwest. Tiffany is an active member of the Indiana chapter of Young Presidents Organization (YPO), and sits on the boards for Gibson Insurance, YPO Indiana, and Orr Fellowship.
Learn the secrets to content that compels and converts.