Commercial Vehicles

Focused Marketing Solutions for the On-Road Commercial Vehicle Industry

With Element Three—and our extensive experience in fleet marketing solutions for fleets of on-road commercial vehicles—you can increase fleet sales and optimize dealer inventory turnover, creating better efficiency.

Navigating Fleet Sales
and Distribution for
Commercial Vehicles

Element Three knows the channel distribution system well. We’ve spent years helping manufacturers of on-road commercial vehicles—and their dealers—with their marketing. Ranging from building excitement around new product launches, to marketing plans that move more inventory on dealer lots, to designing bespoke co-op programs that help create a consistent brand image and building tailored marketing plans for upfitters, dealer networks, and fleet operators, we’re a full-service agency that provides campaigns that generate fleet leads and reduce ‘days on lot’ for dealers.

Move More Commercial Vehicles - Contact Us

Tailored Fleet and Dealer Marketing Solutions for the Commercial Vehicle Value Chain

Our OEM-level solutions are catered to help you build a strong brand foundation that all of your marketing efforts can build on.

Product launch strategies
Brand positioning
Dealer expansion
Channel partner engagement

As the boots on the ground, dealers and upfitters have unique needs—and a unique position that puts them in the thick of sales. Our strategies help drive high-potential, qualified leads onto lots.

Local market penetration
Fleet customer acquisition
Lead & technology management
After-market service marketing

COMMERCIAL VEHICLE MARKETING

Comprehensive Fleet and Dealer Marketing Solutions

Element Three offers complete, end-to-end marketing services for commercial vehicles, from research to sales enablement, and every supporting aspect you can imagine.

Market Research and Analysis
Brand Strategy and Positioning
Advertising & Creative
Digital Marketing and Lead Generation
Search Engine Optimization for Commercial Vehicles
PPC Campaigns for Fleet Operators
Channel Partner Enablement
Content Marketing for Technical Products
Trade Show and Event Marketing
Sales Enablement Tools

Specializing in On-Road Commercial Vehicles

Your vehicles are designed to do hard work. Make sure your marketing is working just as hard. Maximize fleet lead generation, reduce time on lot, and engage fleet buyers with specialized commercial vehicle marketing. Our expertise is built to help move all forms of on-road commercial vehicles. From high-level brand and product marketing to dealer-level campaigns meant to maximize floor plan and minimize days-on-lot, we’ve built trust in the industry over decades.

EXPERTS IN ALL CLASSES

Tailored Marketing for Diverse Commercial Applications

Whether you offer Class 4 last-mile delivery vehicles, Class 8 long-haul, or everything in between, we help OEMs of ICE and EV commercial vehicles gain market leadership and earn new customers across all applications: