Lead & Technology Management
Technology that Powers Your Full-channel Sales
Enhance your customer journeys and make dealer sales easier—allowing you to move more inventory.
Streamline Your Customer Journeys and Make Dealer Sales Easier
End lead overflow with no prioritization, inconsistent data in CRMs, outdated systems, and miscommunication about lead status. Stop throwing leads “over the fence” into black-box systems, then wondering if anyone ever contacted them, and instead deliver leads seamlessly to your dealer network.
The right technology solution should act as a bridge between the OEM and their dealer network. We tie your CRM into existing tools—or implement new ones—so there’s a single source of truth for everyone in your entire network. Then, we build the training, dashboards, and ongoing support to help your dealers thrive, too.
End-to-End Technology Solutions For Lead Routing, Sales, and Marketing
Element Three’s technology solutions range from the audit of existing software to design and development of new lead routing—and then keeping watch over it. We thrive in these areas:
1
MarTech Audit & Implementation
- Existing MarTech review
- Functionality requirement definition
- Stakeholder input and requirements
- Technology implementation and change management
2
Website Design & Development
- Lead generation and capture tools
- Inventory and shopping tool integration
- Full website redesign and development
- Dealer websites and customer portals
3
Lead Routing Setup & Management
- Dealer territory and service segmentation
- Lead routing logic definition and implementation
- Monitoring lead activity and inventory
- Lead activity reporting and analytics
OUR TECHNOLOGY
Comprehensive Technology Solutions for Maximum Impact
Our technology solutions are designed to work fluidly and easily so the OEM and the dealers help one another to close sales. Our expertise is deep, and we’re able to implement the following tools to help you get the most out of your investment.
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Lead Routing System Development: Route leads to the right dealer every time
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Territory and Audience Segmentation: Optimize dealer geographic and demographic splits
- Website Development: Make an impression with your digital presence, from design to performance
- Dealer Portal Creation: Keep your network informed, on-brand, and empowered to close more sales
- CRM Implementation: Get the most out of tools you own like Salesforce or HubSpot for easy, centralized data
- Analytics and Reporting Implementation: Get better insights on lead flow, conversions, and digital performance
- Market Data Analysis: Level up your technology with information like foot traffic to show marketing impact on the ground
- Sales Pipeline Modeling and Forecasting: Predict revenue and resource needs with confidence
Our systems span customer relationship management (CRM), customer data platforms (CDPs), lead management and data aggregation. We also leverage a series of partners that include:
- Rollick
- TraderConnect
- HubSpot
- Salesforce
- Microsoft Dynamics
- Funnel.io
INTEGRATED LEAD SYSTEMS
Improving OEM-Dealer Connectivity Across Industries
There’s real skill that goes into implementing the correct marketing technology platform for your business—but there’s also art to it. When in perfect balance, OEMs and dealers alike feel empowered in the sales process, and feel confident that the leads they’re receiving are right and ready to step on the lot.
We have deployed lead and technology systems in these industries and many others.
- RV
- Commercial Vehicles
- Heavy Equipment
- Marine
- Powersports
- Multi-location Retail
- Commercial & Home Appliances
Driving Brand Preference and Demand
“The best way to describe it is that E3 has ‘batteries included’ and not ‘batteries sold separately.’ You care about our company and are willing to recommend the hard things to hear.”
– President, Custom Cabinetry Manufacturer
Insights for Technology Success
Picking the Right Objectives and Metrics for The Product Launch Process
Why Technology Is Creating Competitive Advantage for Some OEMs and Dealers
The Value a Creative Asset Library Provides for OEMs and Dealers
Ready to revamp the effectiveness of your technology?
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