Media Planning & Buying
Put your ads in front of the right audiences, every time.
Placement is everything when you’re trying to get attention in a crowded marketplace. Creative media buying and planning gets eyes on your product.
All eyes on your marketing.
Where your marketing runs matters every bit as much as what you’re selling. Element Three uses thoughtful, creative media planning and buying to put your messages in front of the right eyes. With strategic partnerships designed to benefit OEMs and dealers with channel distribution methods, we’ll put your product in front of an audience full of highly likely buyers.
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Perfect Placements
There’s a lot of strategy that goes into Element Three Media Planning and Buying services. Because it’s not just about putting marketing out into the world. It’s about making sure the right sets of eyes look at it. With our insights, industry knowledge, and partnerships, we make your marketing work even harder for you.
- Media Planning and Buying
- Programmatic Advertising
- Out-of-Home (OOH) Advertising
- TV and Radio Advertising
- Print Media Planning
- Social Media Advertising
- Media Partnerships & Trade Publications
- Performance Analysis
“Weekly lead volume is more than 2x that of our last campaign—with less spend and no incentives or promos. That’s a slam dunk in my book. Thanks for your hard work!”
– Product Marketing Manager, Leading RV brand
successful examples
Faqs
What's the best way to coordinate national OEM advertising with local dealer marketing?
We develop integrated media strategies that amplify both national and local efforts. Using cross-channel media buying and strategic market planning, we ensure your national brand campaigns strengthen dealer marketing initiatives rather than competing with them. Our approach with clients like Airstream proves that coordinated OEM-dealer marketing drives stronger results.
How do dealer co-op advertising programs work for different market sizes?
Successful dealer co-op programs need flexibility built in. We create scalable media plans that optimize spend whether you’re supporting major metro dealers or small market locations. Through programmatic advertising, local media buying, and targeted digital marketing, we ensure every dealer’s co-op dollars work effectively, regardless of market size.
What's the most effective media mix for manufacturing companies with dealer networks?
Data drives our channel selection for manufacturing and OEM clients. We analyze where your buyers spend time, then build multi-channel media strategies that might include industry trade publications, targeted digital advertising, local TV campaigns, and strategic social media. Our work with manufacturers like BraunAbility shows how the right media mix drives both brand awareness and dealer leads.
How can OEMs maximize ROI on B2B trade publication advertising?
Modern trade publication strategy goes beyond traditional print ads. We negotiate integrated media packages that combine print advertising, digital presence, and content marketing opportunities. Our media partnerships in the manufacturing and OEM space help secure premium placements and better rates, while performance tracking shows exactly how trade media investments drive business goals.
What analytics tools measure media performance across dealer networks?
Multi-location media measurement requires sophisticated analytics. We implement cross-channel tracking systems that monitor brand awareness, lead generation, and dealer-specific performance metrics. For OEM clients, we focus particularly on connecting media investments to concrete business outcomes like dealer lead quality, sales opportunities, and market share growth.
Report: Empowering Manufacturers
We practice what we preach. That’s why we’ve hosted and published market research to stay ahead of the curve when it comes to industry understanding. Download our report to unlock insights and uncover strategies for enhanced customer engagement.
Knowledge Should Be Shared
Is Your Co-op Program a Strategic Asset?
Paid Media On a Budget: Maximizing Impact With Minimal Resources
Benefits of Paid Media for B2B Services Organizations
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