4 Industries That Can Optimize Social Advertising with Location-Based Data

There is no shortage of innovation in the marketing world today. With wearable technologies, mobile applications, and other digital experiences becoming commonplace, it is more important than ever to stay relevant and top of mind to your target audiences. Geofeedia has developed a location-based intelligence platform that can help marketers do just that.

The amount of social data is massive. According to Geofeedia data in January 2015 – Twitter posts exceed 500 million per day, 80 million photos and videos are shared daily on Instagram, and YouTube has over 1 billion monthly active users. Over 74% of location-tagged posts don’t include specific keywords or hashtags, and 6% of those don’t include text at all. Marketers must be strategic when developing social promotion strategies to cut through the noise on these social channels. Location data is one way to provide a rich layer of actionable information, offering better insights for highly targeted messages and offers.

Geofeedia Ads uses location-based social data for the most effective geo-targeted social advertising on Twitter. Audiences can be created for virtually any topic or brand.What audiences are you targeting? Element Three targeted content marketers, but the platform can generate targeted lists of college students, concertgoers, and more. Sports teams and retailers are able to target sports fans that have attended games at specific stadiums or venues or posted on social media at surrounding restaurants and bars. Hospitality and tourism companies can gather data from airports and common attractions. The opportunities are limitless and any organization can develop a targeting strategy that is beneficial to them. Here are four examples.

1) Healthcare

Healthcare companies can generate audience lists based on locations that matter to them. Common locations to consider are local hospitals and national healthcare conference locations. Geofeedia Ads can identify segments of social posters from these locations and implement Twitter ads promoting your company or product to these targeted audiences.

2) Insurance

Insurance companies can leverage location data for similar advertising strategies. Car insurance companies can identify multiple dealerships and develop audiences of people talking about buying a new car. Global discovery searches can generate massive lists that large car insurance companies can use. Home insurance companies can focus their efforts on young adults that are new homeowners. Offering discounts or other deals to these specific audiences will result in more effective returns.

3) Manufacturing

Manufacturing companies can find value in targeting industry conferences that focus on operations and supply chain management or the manufacturing in specific verticals. Searching relevant keywords and phrases will also discover specific segments of social media users. In addition to advertising the company or product, these companies can promote a particular piece of content or invite users to an industry webinar or summit.

4) Technology

Technology companies can generate audiences from relevant events, such as the annual Consumer Electronics Show, South by Southwest, and other technology conferences. These companies can also develop audiences from high-tech areas such as Silicon Valley or Austin, Texas. After creating the targeted audiences, a technology company can execute advertisements that aim to drive people to the website, promote a company event, or increase brand awareness.

Social media is a powerful marketing channel, but can be overwhelming with the amount of data that exists. Location data allows you to predict, analyze, and act on social conversations for a more targeted approach. Get creative, and implement innovative targeting strategies to optimize your social advertisements.