Theresa Goodall

Theresa Goodall has always been both a maker and a problem-solver. As a child, she spent countless hours creating with her hands, whether through crafts, projects, or baking, she is always drawn to the tangible satisfaction of building something new. In college, she discovered graphic design and quickly recognized it as the ideal intersection of her artistic abilities and her love of strategic thinking. That discovery led her to a career in branding and creative, where she continues to thrive today.

As a Creative Director at Element Three, Theresa focuses on translating complex business strategies into creative executions that drive measurable results. She believes that strong creative must be more than beautiful: it must be purposeful, resonant, and aligned with business goals. The work she is most proud of delivers both: standing out in the marketplace while moving the needle for clients.

Theresa especially enjoys projects where companies are willing to embrace transformational change or chase the “wow” moments that capture attention. When given access, she excels at uncovering strategic insights and turning them into brand experiences that differentiate. She knows that playing it safe rarely helps a brand achieve its goals, and she pushes work beyond the ordinary to ensure it has lasting impact.

At her core, Theresa is passionate about bridging the gap between business strategy and creative expression. She brings clarity, purpose, and vision to every project—ensuring the brands she helps shape resonate deeply and deliver measurable results.