Extend Brand Reach to Local Marketing
Transform Your Dealer Co-op Program Into a Strategic Advantage
Optimize your dealer marketing & co-op programs to drive brand alignment, increase dealer engagement, and maximize marketing ROI.
Our Co-op Solution Delivered
35%+ In Unit Sales
IN MARKETS WITH OPTIMIZED CO-OP PROGRAM PARTICIPATION
75%+ Dealer Enrollment
THROUGH STREAMLINED PROCESSES AND DEALER-CENTRIC DESIGN
43% Reduction
IN COST PER LEAD THROUGH COORDINATED MARKETING STRATEGIES
Built for Real-world Success
Most co-op programs suffer from chronic underutilization, with 64% of dealers not fully using available funds and $14 billion in marketing dollars going unused annually. Our approach combines deep industry expertise with proven frameworks to transform your co-op program from an administrative burden into a strategic advantage.
We’ve helped OEMs like Airstream revolutionize their dealer marketing programs, driving measurable increases in dealer participation, lead quality, and ultimately sales—all while reducing the administrative burden on your team.
Ready to get more from your your co-op program efforts?
Four Steps to a Better Co-op Approach
Success in new product launches comes down to balancing momentum with precision timing. Our four-phase approach, refined through years of OEM launches, creates predictable results while protecting your core business performance.
Comprehensive evaluation of your current program using our proprietary maturity model—a proven framework that helps uncover what’s working, where gaps exist, and how to grow.
Strategic program architecture tailored to your specific brand, dealer network, and business objectives.
Seamless deployment of refined co-op structure, processes, and supporting technology.
Continuous performance monitoring and program enhancement based on real-world results.
The E3 team we work with is awesome. From ad creative, to HubSpot wisdom, to the amazing project management team—they feel as though they are part of our internal team.
Creating OEM and dealer clarity in Airstream’s co-op program
RESULTS
lift in unit sales
increase in sales
boost in qualified leads
Co-op Support That Matches Your Needs
Every co-op program faces unique challenges. Whether you’re managing a sophisticated dealer network or looking to elevate a basic reimbursement system, we offer tailored support that addresses your specific pain points while maximizing dealer engagement and marketing effectiveness
1
PLANNING & INFRASTRUCTURE
Strategic guidance and technical infrastructure to transform your co-op program into a competitive advantage.
- Strategy & Advisory Services
- Program Infrastructure Development
- Fund Modeling & Optimization
2
ADMINISTRATION & INSIGHTS
Our team handles the complex administration of your co-op program while delivering actionable insights to continuously improve performance.
- Program Administration & Compliance
- Performance Intelligence & ROI Measurement
- Analytics Dashboards & Attribution
3
ENABLEMENT & EXECUTION
We provide comprehensive dealer training, campaign development, and execution services to ensure your brand is represented consistently while driving local results.
- Dealer Training & Certification
- Campaign Development & Execution
- Turnkey Marketing Solutions
Multi-channel Approaches that Maximize Dealer & Market Impact
Our core launch framework is enhanced with specialized services that maximize impact and streamline execution. Choose the amplification services that match your needs:
Technology Integration
Streamline operations with integrated tech solutions:
- Co-op fund management platforms
- Claims processing automation
- Dealer portal development
- Lead distribution systems
Media & Lead Management
Turn media investment into qualified opportunities:
- Targeted digital campaigns
- Search engine marketing
- Social media advertising
- Lead scoring & distribution
Event & Trade Show Support
Create consistent, high-impact experiences:
- Trade show strategy and execution
- Dealer open house support
- Product demonstration programs
- Event ROI tracking
- Lead capture and follow-up
Co-op Program Management
Maximize dealer participation and ROI through streamlined co-op programs:
- Pre-negotiated ad discounts (RV Trader, Google, Meta)
- Reputation management
- Vetted local providers
- Industry-specific media opportunities
Weekly lead volume is more than 2x that of our last campaign—with less spend and no incentives or promos. Thanks for your hard work!”
Maximizing Marketing Impact Across Key Industries
Our product launch solutions are purpose-built for industries with complex dealer networks. We have extensive experience helping OEMs across a variety of markets create co-op programs that resonate with dealers and customers alike.
Commercial Vehicles
Heavy Equipment
Powersports
Marine
RV
Level Up Your Media Efforts
“It can be a pretty low risk bet when it comes to making sure that you as a dealer or as an OEM are showing up where your customers are shopping for your product outside of just your website, your dealer site”
Frequently Asked Questions About Our Co-Op Marketing Solution
We’ve answered some of the most common questions from OEMs and dealer networks about our Co-Op solution—how it supports brand consistency, simplifies fund management, and maximizes ROI.
What makes Element Three's Co-Op Solution different from other co-op marketing programs?
Our approach is built on a proprietary maturity model that addresses every aspect of co-op marketing—from funding structure to tactical execution. Unlike generic programs, we specialize in the unique needs of OEMs in outdoor recreation and commercial vehicles, bringing industry-specific insights to every engagement.
How does the co-op program support brand consistency across dealer networks?
We implement a balanced approach that respects dealer autonomy while ensuring brand standards. Through customizable templates, dealer education, and streamlined approval processes, we make it easy for dealers to create locally relevant marketing that stays true to your brand guidelines.
What types of reporting and analytics will I receive?
Our reporting suite includes dealer enrollment metrics, fund utilization tracking, and campaign performance analytics. Additionally, we provide quarterly performance summaries and make data-driven recommendations to help you continuously optimize campaigns for maximum impact.
How adaptable is Element Three's co-op solution for industries like RVs, marine, powersports, and commercial vehicles?
Our framework is specifically designed to address the unique challenges of these industries, including seasonal demand patterns, regional preferences, inventory management, and dealer relationship dynamics. We customize every implementation to match your specific market conditions and business objectives.
What level of marketing and training capabilities does this solution provide to our dealers?
We offer a comprehensive suite of dealer enablement services, including virtual training sessions, on-demand learning resources, marketing guides, and dedicated support teams. Our goal is to make participation simple and valuable for dealers of all sizes and sophistication levels.
Insights for Marketing Excellence
Explore insights and best practices for OEM-dealer marketing collaboration in our latest blogs and resources.
Picking the Right Objectives and Metrics for The Product Launch Process
Why Technology Is Creating Competitive Advantage for Some OEMs and Dealers
