Technology is changing marketing. Stay in the know.

From machine learning and augmented reality to chatbots and voice-activated search, there’s a lot of buzz around how to use new technology to improve your marketing efforts. But sometimes, it’s hard to know whether or not they’re actually worth the investment.

In our webinar led by E3 Senior Marketing Technology Manager Grady Neff, we cover some of the latest marketing technologies, how marketers are using these technologies to move their brands forward, and how to evaluate solutions for your own company.

What you’ll take away.

• Why new, shiny marketing technology is problematic to marketers.
• Gain a better understanding of the latest emerging technology—and how to practically implement them into your own efforts.
• Helpful tips to ensure your technology adoption is successful.
• How to vet new marketing technology solutions.

Your marketing technology expert.

GRADY NEFF, SENIOR MARKETING TECHNOLOGY MANAGER AT ELEMENT THREE

As the Senior Marketing Technology Manager, Grady guides and executes marketing technology and analytics projects across multiple clients at Element Three. He brings expert knowledge of SEO and martech, particularly closed-loop reporting and business intelligence. Neff manages several accounts within the agency’s analytics, reporting, and technology suites, and helps in vetting new digital trends, tools and opportunities.