Your attention to detail is amazing. Your work ethic and ambition is refreshing. On my second phone call with Element Three, they all knew more about our company than most people do in our town.

Not just marketing—re-building a company from the ground up.

Right away it was clear this was more than your average logo or messaging refresh, and while Coppes Napanee was excited to get to marketing, we knew this was the absolute best time to bake in new values, positioning, and brand pillars that would not just support the new company direction, but also help shape it.

We started with a full competitive analysis. If Coppes wanted to stand out, what and who would they stand out from?

Meet the market, own the comeback.

When we looked at the competition, there were no real discernable brands—instead, we saw expected, average visuals and little differentiation. That told us Coppes Napanee had an opportunity to stand out, striking a balance between heritage and modernity. Coppes was looking for preference among dealers, who had many manufacturers to choose from. They also needed designers and builders to spec them into new projects.

To get to a strategy on how to actually stand out and strike that necessary balance, we conducted research with designers, dealers, contractors, and builders—all of the players and influencers in the complex distribution environment of cabinetry.

With the rollout of the new brand, Coppes has become a major conversation point within the community, with high praise for the updated logo and work efforts being put into the new products. Many people ask where they can get some of the new apparel that was produced for launch and promotional purposes of the new logo because they like it so much.

The best way to describe it is that E3 has ‘batteries included’ and not ‘batteries sold separately.’ You care about our company and are willing to recommend the hard things to hear.”