Sponsorship solidifies the agency as the employer branding partner of choice for Powderkeg’s community of tech entrepreneurs, investors, and professionals.
INDIANAPOLIS (February 13, 2019) – Element Three, a full-service marketing agency that works across digital and traditional channels to solve business problems for clients who strive for market leadership, is proud to announce a strategic partnership with Powderkeg, a community of tech entrepreneurs, investors, and professionals across the United States. By teaming up with Powderkeg, Element Three will become the go-to agency for employer branding services among tech companies in Indianapolis and beyond.
“It’s easy for leaders to talk about their people being the company’s most important asset; far fewer are committed to the craft of developing, building, and scaling a world-class brand experience for their employees,” says Element Three President Tiffany Sauder. “Brands are used to spending truckloads of money to get the attention of the marketplace—and we are just beginning to understand how important it is to use brand to build employee engagement, loyalty, and ultimately shareholder value.”
Sauder continues, “A company’s employer brand should be based on a crystal-clear picture of an organization’s unbiased truth, yet most tech professionals don’t have the resources available to identify and craft that brand themselves. By aligning with Powderkeg, we can better provide these services to some of the most innovative and forward-thinking companies in the country. The Powderkeg community is pushing boundaries, and we are proud to be a part of it.”
Element Three’s employer branding services and process are designed to help organizations clearly, passionately, and uniquely answer the question: Why should prospective employees want to work HERE? To ensure employer branding is rooted in truth, Element Three conducts intensive research and audits gathering internal and external perspective. The final product often includes an Employer Value Proposition, Statement of Core Values, and Market Positioning. These core pieces also come with implementation strategy ideas across the entire employee engagement cycle and creative expression of the internal brand.
“There’s an explosion of opportunity right now in the middle of the country. Fast-growing tech companies are emerging and offering great jobs, but it’s still really hard for them to find the right talent. That limits their growth,” said Matt Hunckler, CEO of Powderkeg. “The U.S. Tech Census showed us what tech professionals want, and we immediately recognized that most tech companies don’t have an employer brand aligned with that. Our members need a partner who’s a branding superhero. Element Three will help them build magnetic employer brands that attract top talent.”
To kick off the partnership, Sauder and Hunckler will host Powderkeg’s upcoming MarTech Madness pitch night on February 28th at The Vogue in Indianapolis.
About Element Three
Element Three is an Indianapolis-based marketing agency that works across digital and traditional channels to create seamless brand experiences for clients who strive toward market leadership. Founded in 2006 by a former financial analyst, the ADDY award-winning agency is a leading Google, HubSpot, and Bing Ads Partner and has been ranked on the Inc. 5000 list for five consecutive years. For more information about Element Three, visit https://elementthree.com/.
Powderkeg is a community of more than 10,000 tech entrepreneurs, investors, and professionals building innovative companies across America. The Powderkeg platform helps its members connect and scale their companies with powerful resources and technologies. You can learn more about some of these companies on Powderkeg's award-winning podcast "Igniting Startups," by attending one of their high-energy events, or by applying for membership at Powderkeg.com.
Theresa Behrens Goodall // Brand
Aligning Your Brand Architecture to Your Target Audience
Theresa Behrens Goodall // Brand
Defining Your Brand Identity: Creating a Brand Wheel
Matt Bilskie // Brand
The Impact of Motion and Video in Your Marketing Campaigns
Jeff Lewis // Brand
How to Evolve Your Brand: Rebranding vs. Refreshing
Feed your marketing mind and keep your skills sharp by opting into our weekly newsletter, packed with lessons we’ve learned firsthand. You won’t regret it.
Fill out the form to receive weekly insights, straight to your inbox.