93 Idea Starters for Marketing Blog Posts

Every writer at some point has faced that uneasy feeling of scrambling to come up with something to write about. Whether you’re a newspaper reporter preparing to share your latest story ideas with your impatient editor, or a copywriter struggling to come up with a timely blog topic, you undoubtedly know the feeling.

So what can you do about it? Do some research for a rainy day. Just like a reporter can plant the seeds of future reporting by working his sources, a marketer can lay the groundwork for future posts through keyword research, chats with colleagues and good old-fashioned brainstorming.

You can also use your website analytics to revisit some of the topics that have proven most popular on your blog. That’s where this post came from – updating a 2012 post by our President Tiffany Sauder about 20 White Paper & Blog Topic Idea Starters that remains one of our most viewed posts.

So here are my creative seeds; they’re certainly not intended to be blog post titles – just idea starters loosely divided into six categories. In creating my list, I spent about an hour coming up with as many blog post ideas as I could. Over the course of that hour, I scrolled through some old keyword and blog topic lists that I’d created using Google Keyword Planner and Google Sheets – research related to a variety of areas ranging from branding to digital strategy.

93 Idea Starters

Creative

1. How to write copy that’s on strategy
2. Elements of effective design
3. 3 overlooked advertising techniques
4. 4 steps to better mobile advertising
5. When it’s time to redesign your blog
6. How to create better banner ads
7. 7 secrets to better concepting
8. Why Creative + Analytical = Awesome
9. Developing a better design process
10. How to kill your writer’s block
11. User centered design
12. How to write for a niche audience
13. How to write for the world’s most technical client
14. 14 reasons why silos kill creativity

Digital

15. Behavioral targeting
16. Day in the life of a digital strategist
17. Beginner’s Guide to CRO
18. Beginner’s Guide to UX
19. How to reimagine your customer experience
20. Creating the best UX for mobile
21. Why you want to segment your emails
22. Best practices for email marketing
23. This month in martech
24. Best metrics for videos
25. Best metrics for emails
26. How to map emails to the funnel
27. What is AdWords Quality Score? And why should I care?
28. How to make better use of your database
29. Smackdown: [email software] vs. [email software]
30. How to integrate email campaigns
31. Retargeting: what, why and how
32. 8 underrated marketing metrics
33. Cheat sheet for attribution modeling
34. How to lower your bounce rate
35. How to kill it with keyword research
36. Why we love SEMrush
37. How to create a marketing dashboard
38. Why you should care about contextual search
39. The new customer journey
40. Multi-touch attribution
41. [number] ways to segment your database
42. 9 questions to ask before the campaign starts
43. 4 search engines you’ve never heard of
44. The definitive history of Google
45. History of the Google-Bing war
46. Yawho?
47. Secrets to guest blogging success
48. Integrating online and offline

General

49. 4 reasons why [popular concept] is wrong
50. 4 reasons why [famous person] is wrong about [concept]
51. What marketers can learn from [other industry]
52. What [other industry] can learn from marketers
53. How to be a brand ambassador
54. Holding peace talks between sales and marketing
55. Holding peace talks between creative and account
56. The latest in neuromarketing
57. Why you’re not planning enough
58. Why more planning means more efficiency
59. What’s your distribution strategy?
60. How to get your boss to care about X
61. Why personal branding matters more than you think
62. Toughest problems for the modern marketer
63. Why even the best advertising can’t save a rotten product
64. Day in the life of a marketing agency
65. Day in the life of in-house marketing
66. Why print isn’t dead
67. Best billboards of the year
68. How to partner with a PPC agency
69. How to partner with a PR agency
70. Best PR campaign strategies
71. Bidder says: A beginner’s guide to pay-per-click

Brand

72. The [number] elements of brand architecture
73. Factors in brand loyalty
74. Best public relations tools
75. Adventures in co-branding
76. How to create brand guidelines
77. How to change your brand image
78. How to build your brand online
79. When should I rebrand?
80. Bland brand? How to give it some personality

Website

81. Why website speed matters
82. Must-haves for a responsive website
83. Tips for migrating a website
84. Benefits of marketing automation
85. Tips for website testing
86. You think your website’s a Ferrari, but it’s really a Ford.
87. How to prepare for go-live
88. Best practices for collaborating with developers
89. Quick tour of Google Webmaster Tools
90. 7 tips for website redirects

Social

91. Twitter feeds you should be following
92. How to use hashtags more effectively
93. When to post on your social networks

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