Webinar: Tips, Tricks, and Advice for Your Campaign Testing Journey
Want to start testing your marketing campaigns but don’t know where to start? Watch our webinar to learn more about campaign testing.
About the webinar
Get more from your marketing campaigns.
Every marketer knows they should be testing, but what does that entail? Does every campaign warrant a test? And what does campaign testing actually mean? In our webinar, we talk with our digital marketing and paid media experts at Element Three about campaign testing—everything from the tech needed to run A/B tests and what marketers should be testing to organizing tests and advice for getting started. If you’re looking for a way to take your marketing campaigns to the next level, you won’t want to skip this webinar.
What You'll Hear About.
- What campaign testing is, and when you should test
- How to use marketing goals to guide your tests
- What technology you need to run campaign tests
- When you might not want to test
- The biggest pieces of advice for diving into campaign testing for the first time
Your webinar speakers.
DUSTIN CLARK, DIGITAL MARKETING DIRECTOR AT ELEMENT THREE
A longtime leader at Element Three, Dustin has helped grow the digital department into one of the finest in Indianapolis, taking the team from a single member to double digits over the last few years. He’s helped numerous Fortune 500 companies and household brands like Airstream and BraunAbility navigate the digital marketing landscape, and he spoke at HubSpot’s conference, Inbound, in 2018.
ASHLEY BOOTH, ACCOUNT DIRECTOR AT ELEMENT THREE
As Account Director at Element Three, Ashley works closely with our clients to help them achieve and surpass their business and marketing goals. With a strong background in digital marketing, she’s lived on both coasts (Boston and Seattle, to be exact) and worked with a variety of clients including NBC.com, Beats by Dre, Microsoft Office, Xbox, Amgen, and Church & Dwight.
JEREMY HADDOCK, PAID MEDIA MANAGER AT ELEMENT THREE
Jeremy learned all about data integrity at Mu Sigma, the consulting and analytics firm where he gleaned customer insights for one of the world’s largest retailers (we'll let you guess). More recently, he rolled up his sleeves at a local search marketing firm, working on everything from keyword research to campaign monitoring. Here at Element Three, Jeremy brings his analytical powers to bear as he helps our clients shape and iterate their digital strategies—all so they can crush their business goals.
