Customer Journey Ownership in the Dealer Model
Understand the struggle for control of the customer journey in the distributed sales process, and how OEMs and Dealers can work together to create the best experience.
Who's In Charge Here?
We compiled this report to show leaders in a distributed sales model how the push and pull for power in the distributed sales process causes tension, and how marketing technology can solve those gaps in lead handoff and qualification between OEMs and dealers.
