Research on the Tensions Facing OEMs and Dealers
We interviewed OEMs and dealers across commercial vehicles and outdoor recreation to understand where there is opportunity to drive more shared value and earn more customers.
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Industries we serve
Powering Growth Across Dealer-Driven Industries
From heavy equipment and RVs to powersports and marine, Element Three partners with manufacturers who sell through independent dealer networks.
Your Industry's Complexity is Our Expertise
Whether you manufacture RVs, marine products, powersports vehicles, heavy equipment, or commercial trucks, we understand what enables your success. Our manufacturing marketing approach connects OEM positioning, dealer enablement, and consumer demand into one system—because we’ve engineered customer journeys across dealer networks hundreds of times before.
Element Three delivers RV marketing strategies that connect OEM brand positioning with dealer execution and consumer demand. From luxury Class A motorhomes to family travel trailers, we help RV manufacturers strengthen dealer co-op programs, launch new models, and drive showroom traffic. We understand how lifestyle aspiration translates into dealer performance across your RV dealer network.
Our marine marketing expertise helps boat manufacturers navigate dealer networks while building consumer demand. We develop marine industry brand strategies, boat launch campaigns, and dealer programs that balance technical specs with the emotional pull of life on the water. From fishing boats to performance watercraft, we drive boat show results and strengthen marine dealer relationships.
Element Three specializes in powersports marketing for manufacturers selling motorcycles, ATVs, side-by-sides, and UTVs through independent dealers. We understand enthusiast culture, performance-driven messaging, and the challenge of reaching next-generation riders. Our powersports strategies capture adrenaline and engineering in creative that drives dealer engagement and showroom traffic.
We help heavy equipment manufacturers market construction equipment through dealer networks to contractors, fleet managers, and operators. Our heavy equipment marketing includes brand strategy, product launches for excavators and dozers, and dealer enablement programs. We connect engineering innovation with the people behind the machines—driving equipment dealer performance and rental fleet growth.
Element Three partners with commercial vehicle manufacturers to reach fleet managers, owner-operators, and dealers. Our commercial truck marketing expertise spans fleet vehicle campaigns, work trucks, delivery vehicles, and specialty commercial vehicles. We emphasize uptime, fuel efficiency, and total cost of ownership—helping manufacturers prove ROI across long sales cycles.
Element Three helps dealership groups generate foot traffic, move aging inventory, and make smarter use of co-op funds across every location. Whether you sell RVs, motorcycles, or heavy equipment across multiple states, we build custom dealer group marketing strategies that combine smart paid media, inventory-based demand capture, and store-level targeting. From co-branded assets to localized campaigns, we design marketing systems that scale across dozens—or hundreds—of rooftops while balancing brand priorities with local execution. Your marketing should drive the traffic, leads, and inventory movement you need on the lot, not feel like overhead.
Element Three partners with multi-location retail brands to create marketing that scales across territories without losing local impact. Our retail chain marketing services include brand strategy for specialty retailers, multi-location advertising campaigns, and store network marketing programs that drive foot traffic and location performance. Whether you operate regional retail chains or national specialty stores, we build marketing systems that maintain brand consistency while allowing location-level flexibility—giving corporate teams the visibility and control they need.
The OEM-Dealer Business Model is Our Sweet Spot
Most agencies see your dealer network as a complication to work around. We see it as your competitive advantage. We’ve built co-marketing programs that far exceed industry benchmarks for dealer participation. When your OEM strategy, dealer programs, and end-buyer experience work as one system, you’re not competing on product anymore—you’re competing on the seamless customer journey that makes buying effortless and drives your P&L.
We measure what actually moves inventory: dealer participation rates, speed-to-sale, inventory turn, and brand consistency that drives preference. We know exactly where your challenges will surface and how to solve them before they cost you a quarter.
See Results Like
10%
Lift in Foot Traffic
18%
Increase in Attributable Sales
35%
Lower Cost Per Lead
Case Study
Case Study
Driving dealer leads with a new paid media strategy
By shifting away from inventory-specific campaigns and toward promoting broader product categories like vans, shuttles, and buses, Model 1 was able to capture higher-intent leads across the OEMs they offer. The new and increased media investments prioritized paid search to reach in-market buyers, while paid social and display supported brand awareness—resulting in an 11X return on ad spend.
226% Increase in Quote Requests
410 Deals Added to Pipeline
Insights for Better OEM-dealer Marketing
We document and share what actually moves the needle for OEMs selling through dealer networks. Real challenges. Built-to-fit solutions. Measurable outcomes.
Let's Fuel Your Channel Growth
If you’re looking to see more impact from your dealer marketing efforts and want to set your partners up for success, we’re ready to talk. Connect with our team today.