242 articles in digital.

Digital

Digital Articles

Through-Channel Marketing: How OEMs Turn National Campaigns Into Dealer Demand

Through-Channel Marketing: How OEMs Turn National Campaigns Into Dealer Demand

Strategy, Digital

Local Inventory Ads for Dealer Networks: How OEMs Connect Available Products to Local Demand

Local Inventory Ads for Dealer Networks: How OEMs Connect Available Products to Local Demand

Digital, Strategy

Five Fixes That Are Cheap, Fast, and Still Go Undone for Many OEMs

Five Fixes That Are Cheap, Fast, and Still Go Undone for Many OEMs

Strategy, Digital

AI Search and How OEMs are Losing Control of the Research Phase of the Customer Journey

AI Search and How OEMs are Losing Control of the Research Phase of the Customer Journey

Digital, Strategy, Technology

What Price Promotions Really Do And What They Don't

What Price Promotions Really Do And What They Don't

Brand, Digital, Strategy

Navigating the AI Search Revolution: How to Adapt Your Paid Media Strategy

Navigating the AI Search Revolution: How to Adapt Your Paid Media Strategy

Digital, Strategy, Technology

Why Speed Isn't Always the Answer with Marketing Technology

Why Speed Isn't Always the Answer with Marketing Technology

Digital, Strategy, Technology

Picking the Right Objectives and Metrics for The Product Launch Process

Picking the Right Objectives and Metrics for The Product Launch Process

Digital, Strategy, Technology

The Creative You Need Across All Phases of a Product Launch

The Creative You Need Across All Phases of a Product Launch

Digital, Strategy, Technology

Why Technology Is Creating Competitive Advantage for Some OEMs and Dealers

Why Technology Is Creating Competitive Advantage for Some OEMs and Dealers

Digital, Strategy, Technology

The Value a Creative Asset Library Provides for OEMs and Dealers

The Value a Creative Asset Library Provides for OEMs and Dealers

Digital, Strategy

How to Create Role Clarity in your OEM-Dealer Advertising Strategy

How to Create Role Clarity in your OEM-Dealer Advertising Strategy

Digital, Strategy