Alyssa Jack

Alyssa Jack got hooked on marketing in high school, in a college-level class that put creativity, analysis, and consumer psychology in the same room. She stayed in Michigan for both degrees, undergrad at Aquinas College and an MBA at Calvin University, then took an agency internship that turned into a full-time role. Paid media is where she landed, pulled in by the depth of strategy and planning behind every campaign.

At E3, Alyssa runs paid media with a philosophy she keeps short on purpose: KISS, keep it simple, stupid. She treats paid media as one part of a larger marketing system, which means understanding how the rest of it works, not just her piece. She's a big-picture thinker by her own description, quick to zoom out and find the angle nobody's considered, then pull back in to make sure it still serves the original goal. The analytical side shows up in the performance data, where she's usually hunting the next thing to improve.

Outside the office, she's on the tennis court, reading, or spending time with friends.