Webinar: How to Build a Marketing Blueprint for the Outdoor Industry
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All great campaigns start with a plan.
Ever been halfway through a lackluster marketing campaign and started to wonder, “what’s the purpose of all of this anyway?” Join the club.
The truth is, stellar marketing campaigns don’t just succeed by accident. Instead, they’re architected and guided by a campaign blueprint—a strategic document that illustrates all of the elements of a marketing campaign in a way that aligns everyone from top-level executives to individual contributors.
In this webinar, Element Three Digital Marketing Director Dustin Clark shares the secret to launching effective campaigns and what you can do to put your team and company in the best position to succeed. Drawing from our agency’s experience working with market-leading outdoor brands, Dustin will break down the strategies the best marketing teams use to plan and execute multichannel campaigns.
Whether you’re struggling with goal-setting or finding it impossible to communicate strategic and tactical campaign elements to all stakeholders, you don’t want to miss this webinar. Use the form to access the recording.
Element Three proved a great partner in helping us transform our customer acquisition strategy. Using their blueprint framework, we moved from a narrowly defined PPC program to an insight-driven, expansive digital campaign that tripled our lead volume.
VP of Marketing, BraunAbility
As an agency that’s worked with leading brands in the outdoor industry, we’ve launched our fair share of consumer-driven marketing campaigns. And what we’ve found over the years is that the biggest successes often start with a well-documented, easily understood master plan—the campaign blueprint.
By tuning into our 30-minute webinar, you’ll learn campaign blueprint fundamentals like:
- What a campaign blueprint is
- What effective campaign blueprints look like (with examples from leading outdoor industry brands)
- How to set meaningful campaign objectives
- Best practices in visually mapping multichannel tactics
- How to coordinate timing and planning
Meet our presenter, Dustin Clark.
As the Digital Marketing Director for Element Three, Dustin Clark works with the Element Three digital marketing department to determine the best combination of data analysis, marketing technology, and storytelling for driving our clients’ bottom line. His background in journalism, digital communication, and ecommerce positions him as a unique voice in the cluttered digital marketing industry. When he’s not writing about the forefront of digital marketing, you can find him jamming with a guitar or at home with his wife and two children.