The Marketing Roadmap
Our marketing roadmap is used to determine where your resources, time, and budget can best be used. It’s our way of understanding your business, and pinpointing where we can have the greatest impact.
The marketing roadmap in a nutshell.
During the roadmapping process, Element Three works to understand the core elements of your company—your business model, target audience, sales process, and technology stack. We don’t believe in a service-specific audit (think, a social media or website audit). That’s a little too narrow—and your business is bigger and more complex than that.
Businesses that benefit from the marketing roadmap.
While we support businesses in many industries, there are three common situations in which companies benefit from the marketing roadmap:
- They know the objectives marketing is trying to achieve, but don’t know the actions needed to get there
- They are fully committed to marketing as a business driver—and need to get it right the first time
- Their marketing efforts are numerous, and they’re not sure what’s the highest priority, what to hire for, and how working with an outside organization can benefit them
Frequently asked questions.
What happens after the marketing roadmap is completed?
Element Three will begin executing the priorities developed in the roadmap.
How long does the marketing roadmap process take?
Depending on the size and sophistication of the problem being solved, the process takes anywhere from 3-6 weeks from start to finish.
What is the cost of the marketing roadmap?
Because each roadmap is custom created, we can’t pin down an exact cost. That said, elements that drive the cost up or down include creative level, upcoming business events, and the decision making process.
How do I know if my business needs a marketing roadmap?
The businesses benefiting from the marketing roadmap are typically trying to solve one or more of the following scenarios: They know what they want marketing to accomplish but don’t know how to get there, they’ve made the decision to lean into marketing harder as a business driver, or they have numerous marketing efforts but aren’t certain which ones to prioritize.
Can I see an example of a marketing roadmap?
As you may imagine, we don’t think it’s ethical to publish our partners’ marketing plans. Every one of our roadmaps is a fully custom deliverable unique to your business and the goals of the engagement. We’re happy to talk you through this, but we cannot share the examples from the marketing roadmap.