Track your target business KPIs through customized reporting and data visualization.
The data you need, when you need it.
With clean data structure in place, business intelligence insights can be applied to your marketing efforts. Sales attribution to marketing efforts, ROI for your marketing budget, demographic analysis and so much more—you can gain deep understanding about your marketing tactics and lead nurturing. Our team provides advanced reporting and data visualization to help validate the benefits of your marketing initiatives.
Developing the right data structure.
While charts and visualizations might seem straightforward, they first require accurate data, and, more importantly, the right structured data in an environment. Only then can visualizations be applied.
At Element Three, we specialize in developing the correct data environment for your business. Whether you're looking for single system performance or analysis across all marketing efforts and a prospect’s entire lifecycle, we can develop an environment to discern meaning and prove results.
Visualizations and graphical data representation.
We use business intelligence software to import, clean, and visualize your data across a multitude of martech systems. Whether you’re interested in demographic lookalike audiences, campaign performance, or impression share among your competitors, we can leverage your data to provide analysis and meaningful reporting.
Types of advanced visualizations for reporting include:
- Multi-variable charts
- Forecasting and regression modeling
- Real-time data
- Geographic performance
- Advanced filtering and data segmentation
- Interactive reporting for active manipulation in a dashboard
When you work with us, you'll receive reporting and performance analysis. No matter your industry, customers, or marketing tactics, we can help you understand the impact of your marketing efforts, and how to make meaningful improvements.
Setting up the right data structure for analysis.Marketing data varies from platform to platform, and simply having a system running doesn't mean your data is clean enough for visualization. We provide consulting to align all your marketing data across systems, allowing for reporting and more advanced features like closed-loop sales attribution. See how our business intelligence process can help you.
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