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Brand Development

There’s no denying the value of a confident, magnetic brand in an often commoditized world. Whether you’ve neglected yours for years, are entering a new market, or just need a breath of fresh air, we can help you not only find your story, but own it too.

Writing on a Piece of Paper

When should you invest in a rebrand?

Reimagining your brand is a significant decision, and often happens at sizable inflection points of change. These include:

Leadership Change

Leadership Change

Whether it's someone from the inside, outside, or a new generation of the family taking over—this moment creates a catalyst for a refreshed direction.

Acquisitions & Divestitures

Often fueled by private equity investment, bringing two, four, or twelve companies together requires a clear understanding of how to make all the pieces fit.

Searching for Marketing Differentiation

You know you have the best product, but can’t figure out how to get out of the procurement cycle and command the premium price and selection you know you deserve.

Category Leadership

Build Category Leadership

You are in an emerging market space and you want to stake your claim as a market-maker. Your aim is to make everyone else look like imposters—to win, differentiate, and disrupt.

Employer Branding

Weak Employer Brand

Communicating your message to the marketplace is easy, but you’re losing the war for talent. Know what to say, when to say it, and how to convey the magic of your culture.

Outdated Brand

A stretch of underinvestment in your brand can lead to a neglected image that doesn’t feel, sound, or look like the company you truly are. Identify what rings true to your organization today—then craft a brand that matches it.

E3 Brand Process Graphic