Newmar’s Lead Portal Case Study

How we built a custom portal that drives consistent, impactful revenue through lead scoring, nurturing, and distribution.

Submit the form below to download our Newmar Lead Portal Case Study.

Delivering Sales-ready Leads Across Dealer Networks

With no direct sales channel, Newmar, a leader in Class A motor coach manufacturing, needed a way to deliver sales-ready leads across a disparate collection of RV dealerships to drive product revenue. Newmar needed to help local dealers identify both quality leads and the products those leads were interested in—then ensure product availability at each dealership.

Download our case study to see how we were able to add $4.5 million in retail sales, increase SQL-to-deals-closed rate by 71.9%, and bump website traffic from email by 109%.


Increase in retail sales in first year of lead portal implementation


Increase in email traffic to Newmar website


Increase in SQL-to-deal-closed rate on Newmar website


About Newmar

Newmar is the industry leader in high-quality, Class A motor coach manufacturing. With the belief that people will always build the best product, Newmar has been handcrafting coaches since 1968, delivering impeccable craftsmanship, unrivaled innovation, and superior service to each and every customer.