Boston Whaler’s Website Redesign Case Study

Modernizing, consolidating, and designing an award-winning website and interactive tool for luxury boat manufacturer, Boston Whaler.

Submit the form below to download our Boston Whaler Website Redesign Case Study.

Creating a Better Experience for Consumers and Dealers Alike

Recognizing the need to improve their online experience for both consumers and dealers, Boston Whaler, a leading manufacturer of luxury and premium fishing boats, sought to revamp their website. After searching for an agency with a history of success working with manufacturers who operate through dealerships, Boston Whaler came to us to redesign and modernize their website and interactive boat-building tool, “Build Your Whaler”.

Download our case study to see how we created the award-winning website that ultimately increased Boston Whaler’s overall traffic by 99.06%.


Increase in overall website traffic


Increase in Dealer Contact SQL form submissions


Winner of 2016 Neptune Award for Best Website


About Boston Whaler

For more than 50 years, Boston Whaler has been building superior quality “unsinkable” runabouts, cruisers and center console boats. Founded in 1958 and headquartered in Edgewater, Fla., the company’s unique foam-cored construction process contributes not only unsurpassed flotation, but also superior ride characteristics and durability. The current product line ranges from 11 to 42 feet and is distributed around the world by a network of exceptional dealers.