Airstream’s Multimedia Lead Generation Case Study
How testing new technologies and creative assets increased leads through an iterative holiday marketing campaign.
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Creating a Bold Campaign That Drives Real Results
In order to increase previous model-year sales during a low-volume retail cycle that impacts the entire RV industry, Airstream challenged us with maximizing leads and generating even more sales through a three-month-long marketing campaign. They wanted a big, bold holiday campaign that elevated the brand but also produced a positive ROI.
Download our case study to see how we drove 83% more leads than the previous year’s campaign, increased landing page conversion rate by 107%, and decreased cost per lead for corporate spend by 95%.
Increase in leads from 2015 to 2016
Increase in landing page conversion rate
Decrease in cost per lead for corporate spend
Airstream, manufacturer of the iconic “silver bullet” travel trailer, is the longest-tenured recreational vehicle manufacturer in North America. Following founder Wally Byam’s credo, “Let’s not make changes, let’s make only improvements,” Airstream has remained a timeless classic.