Airstream’s Multimedia Lead Generation Case Study

How testing new technologies and creative assets increased leads through an iterative holiday marketing campaign.

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Creating a Bold Campaign That Drives Real Results

In order to increase previous model-year sales during a low-volume retail cycle that impacts the entire RV industry, Airstream challenged us with maximizing leads and generating even more sales through a three-month-long marketing campaign. They wanted a big, bold holiday campaign that elevated the brand but also produced a positive ROI.

Download our case study to see how we drove 83% more leads than the previous year’s campaign, increased landing page conversion rate by 107%, and decreased cost per lead for corporate spend by 95%.

83%

Increase in leads from 2015 to 2016

107%

Increase in landing page conversion rate

95%

Decrease in cost per lead for corporate spend

Airstream

About Airstream

Airstream, manufacturer of the iconic “silver bullet” travel trailer, is the longest-tenured recreational vehicle manufacturer in North America. Following founder Wally Byam’s credo, “Let’s not make changes, let’s make only improvements,” Airstream has remained a timeless classic.