A Marketer’s Guide to Content Promotion
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Many of us are struggling to create content that is heard in the sea of clutter that is today’s internet. Stop flailing and start taking control of your efforts to reach and engage with your audience. A Marketer’s Guide to Content Promotion: Converging Owned, Paid Digital, and Earned Media will provide you the tools and know-how to build, manage, and analyze campaigns that can truly be considered integrated and strategic.