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Go-to-Market Transformation

We build and defend category-leading brands by establishing a foundation of Story, Strategy, and Scorecard.

If you have a marketing emergency that has to be fixed right now, we’re not the partner for you. We’re not built for the one-off project. Instead, we’re strategic partners in the business of helping growing organizations stick the landing through programmatic marketing that strategically ties into business objectives. We believe in our approach because we have seen it work over and over again as we’ve built and defended category leaders. Story, Strategy, and Scorecard aren’t buzzwords. They’re the three things that are always present when companies win.

Story | Strategy | Scorecard

Find clarity on three critical elements of your marketing engine.

STORY

Understand and articulate your point of distinction and how you help.

STRATEGY

Find certainty in your goals, and know how best to employ marketing resources, time, and budget.

SCORECARD

Clearly see what is working and what is not, and determine a clear plan for where to go next.

The Element Three Process

When you work with Element Three, the first thing we'll do is go through an assessment of your current Story, Strategy, and Scorecard. The focus of that assessment is determining the internal perspective of your team in regards to these foundational elements that all market leaders share.

Following the assessment and our evaluation period, we will determine how much work needs to be done to bring your Story to life in a differentiated way. Do we need to reimagine the business entirely, or take what exists and prepare it for a go-to-market push?

Once the level of Story work is determined and executed, the focus moves to creating an effective Strategy and actionable Scorecard to judge the success of the Strategy chosen. This work is done in four phases: Plan, Develop, Execute, and Iterate.

Our process in the real world

We build and defend brands with hunger, ambition, and discipline.

Curious whether we're a match?

 

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Element Three's Capabilities

Multichannel Marketing

Digital Marketing

Brand Development

Web Development

Creative Services

Marketing Technology

Employer Branding

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